Heinz
S.O.S. Tomatoes
A Fortnite map that mirrors the speed of soil degradation in the real world.
Ideia:
Soil degradation is killing tomatoes faster than you think and that compromises the future of ketchup. Help protect millions of them by playing Heinz's Fortnite Island - an island that portrays the rapid rate at which soil health is declining in the real world.Playing in the virtual world will have a positive impact on the real world, with Heinz helping to protect an extra 13.5M m2 of soil (equating to more than 1600 football pitches).
Soil degradation is killing tomatoes faster than you think and that compromises the future of ketchup. Help protect millions of them by playing Heinz's Fortnite Island - an island that portrays the rapid rate at which soil health is declining in the real world.Playing in the virtual world will have a positive impact on the real world, with Heinz helping to protect an extra 13.5M m2 of soil (equating to more than 1600 football pitches).
Case Study
"Heinz is using Fortnite to spread its sustainability message to gamers."
Film teaser:
#1
Fortnite live stream on launch day257MM
earned impressionU$ 14MM
in earned media+ 100MM
Fortnite players impactFilms Launch:
The launching took place in different countries, such as US, UK, Spain, Saudi Arabia, Poland and Canada, but the commotion spread among players worldwide causing a variety of reactions. Some hated our map for being too fast, some loved the challenge, but all of them learned something about how fast soil destruction is happening. And we edited those reactions in social short contents, of course.
The launching took place in different countries, such as US, UK, Spain, Saudi Arabia, Poland and Canada, but the commotion spread among players worldwide causing a variety of reactions. Some hated our map for being too fast, some loved the challenge, but all of them learned something about how fast soil destruction is happening. And we edited those reactions in social short contents, of course.
"A groundbreaking concept"
Fortnite map:
If you did not have the opportunity to play Heinz map, you can check a little bit of it here. We developed an entire island from scratch using Fortnite creative mode. Take a look.
If you did not have the opportunity to play Heinz map, you can check a little bit of it here. We developed an entire island from scratch using Fortnite creative mode. Take a look.
"A battle worth fighting"
During the campaign, Heinz also ran special OOHs around the world. We took the conversation to the streets too to engage more people on the game and also on sustainability.
Couting OOHs
A counter billboard displayed in real time the amount of players that already had join the fight against soil destruction.
A counter billboard displayed in real time the amount of players that already had join the fight against soil destruction.
Thanks OOHs:
On London and Manchester we also directly thanked some of the players for joining us on this important run.
On London and Manchester we also directly thanked some of the players for joining us on this important run.
Id VIsual:
And here is the visual identity developed during the process to reinforce the threat to the future of tomatoes, ketchup and mankind.
And here is the visual identity developed during the process to reinforce the threat to the future of tomatoes, ketchup and mankind.
My role: Art Direction, Design
ECDs: Bruno Brux e Murilo Melo
Creative Directors: Gabi Marcatto e Diego Ferrite
Creatives: Phillipe Santos, Airton Dias e Wallyson de Oliveira
ECDs: Bruno Brux e Murilo Melo
Creative Directors: Gabi Marcatto e Diego Ferrite
Creatives: Phillipe Santos, Airton Dias e Wallyson de Oliveira
Compass.Uol
Tour de Terre
A sustainable and new alternative to getting NFTs.
Tour de Terre
A sustainable and new alternative to getting NFTs.
Ideia:
NFTs, the hottest subject of 2022, have a big effect on Earth's Climate: one simple transaction consumes as much energy as a US household in 9 days. So we created a sustainable alternative to this problem: Tour de Terre by Cryptobike. A platform that uses blockchain technology to transform pedaling data into NFTs. This means that we use the NFT's to reduce the carbon effects caused by the NFT's.
NFTs, the hottest subject of 2022, have a big effect on Earth's Climate: one simple transaction consumes as much energy as a US household in 9 days. So we created a sustainable alternative to this problem: Tour de Terre by Cryptobike. A platform that uses blockchain technology to transform pedaling data into NFTs. This means that we use the NFT's to reduce the carbon effects caused by the NFT's.
Design solution:
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
Impact:
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
Number of NFTs generated so far: 350
Number of users: 670
Number of KM cycled: 220,000 km
38.5 tons of carbon were avoided in the environment.
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
Number of NFTs generated so far: 350
Number of users: 670
Number of KM cycled: 220,000 km
38.5 tons of carbon were avoided in the environment.
ECD: Bruno Brux, Murilo Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Cervejaria Colorado
Colorado Tarsila
Do óleo sobre a tela para o copo sobre a mesa
Colorado Tarsila
Do óleo sobre a tela para o copo sobre a mesa
Assim como a Semana de Arte Moderna de 1922, que “desibernou” o país para criar uma arte autenticamente brasileira, a Colorado também busca inspiração olhando para dentro do Brasil.
Por isso, no centenário da Semana, transformamos o Vendedor de Frutas – quadro icônico de Tarsila do Amaral, que ajudou a revolucionar a arte nacional – numa cerveja que é fruto da arte brasileira.
Colorado Tarsila: Do óleo sobre a tela para o copo sobre a mesa.
Por isso, no centenário da Semana, transformamos o Vendedor de Frutas – quadro icônico de Tarsila do Amaral, que ajudou a revolucionar a arte nacional – numa cerveja que é fruto da arte brasileira.
Colorado Tarsila: Do óleo sobre a tela para o copo sobre a mesa.
Role: Art Direction, Design
Creative Team: Alexandre Giampaoli, Humberto Cunha, Rafael Kaminart, Raphael Santos, Wally Oliveira.
Creative Team: Alexandre Giampaoli, Humberto Cunha, Rafael Kaminart, Raphael Santos, Wally Oliveira.
Skol
Reroute Skol
The service that diverts cars from the streets of bars to make more room for fun.
Reroute Skol
The service that diverts cars from the streets of bars to make more room for fun.
Context:
40% of sidewalks in São Paulo don't meet legal width requirements. If you're a bar owner in a fancy part of town, you can apply for this thing called a parklet. 74% of bar owners who installed one reported an increase in sales. But if you're in a low-income area, a smaller sidewalk means fewer customers. So Skol decided to democratize access to extended sidewalks using algorithms.
40% of sidewalks in São Paulo don't meet legal width requirements. If you're a bar owner in a fancy part of town, you can apply for this thing called a parklet. 74% of bar owners who installed one reported an increase in sales. But if you're in a low-income area, a smaller sidewalk means fewer customers. So Skol decided to democratize access to extended sidewalks using algorithms.
Ideia:
We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.
We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.
Case Study
"That was great! We sold 30% more than usual."
LUIZ, BAR OWNER
"My bar had around 80 seats. Now it's going to multiply."
HIGOR COSTA, BAR OWNERFilm Launch:
3.2MM
engagament20MM
people reached37.4MM
impressionsVisual:
My role: Art Direction, Design
ECDs: Bruno Brux e Murilo Melo
Creative Directors: Gabi Marcatto, Diego Ferrite, Rainor Marinho e Murilo Santos
Creatives: Rafael Kaminart, Wallyson de Oliveira, Paulo Damasceno e Tom Vouga
ECDs: Bruno Brux e Murilo Melo
Creative Directors: Gabi Marcatto, Diego Ferrite, Rainor Marinho e Murilo Santos
Creatives: Rafael Kaminart, Wallyson de Oliveira, Paulo Damasceno e Tom Vouga
Vivo
NBA5G
A tecnologia do 5G elevando a NBA à outro nível.
NBA5G
A tecnologia do 5G elevando a NBA à outro nível.
Role:
Concept, Art Direction, Design
Creative Team:
Rapha Borges, Rafa de Miranda, Wally Oliveira.
Post-Production:
Studio Boreal
Concept, Art Direction, Design
Creative Team:
Rapha Borges, Rafa de Miranda, Wally Oliveira.
Post-Production:
Studio Boreal