Skol 60 anos
60 anos descendo redondoGut Agency - 2024
Ideia:
A Skol tem feito os brasileiros felizes nos últimos 60 anos. Ao longo de todos esses anos, muitas pessoas viveram histórias malucas e divertidas com a marca. É como se pudéssemos dividir a história em dois períodos: antes e depois da Skol. Desde então onde tem Skol, tudo se torna mais divertido e épico.
O início do filme faz referência à abertura clássica do filme 2001: Uma Odisseia no Espaço, junto com os primeiros acordes de "Also Sprach Zarathustra" de Strauss. Uma releitura divertida de uma das cenas mais icônicas da cultura pop para celebrar tudo o que os brasileiros viveram com a Skol.
A Skol tem feito os brasileiros felizes nos últimos 60 anos. Ao longo de todos esses anos, muitas pessoas viveram histórias malucas e divertidas com a marca. É como se pudéssemos dividir a história em dois períodos: antes e depois da Skol. Desde então onde tem Skol, tudo se torna mais divertido e épico.
O início do filme faz referência à abertura clássica do filme 2001: Uma Odisseia no Espaço, junto com os primeiros acordes de "Also Sprach Zarathustra" de Strauss. Uma releitura divertida de uma das cenas mais icônicas da cultura pop para celebrar tudo o que os brasileiros viveram com a Skol.
Skol é uma marca que acompanhou o brasileiro nos melhores momentos das últimas décadas, fazendo parte da memória afetiva e do imaginário popular. Para celebrar esse legado, resgatamos os elementos mais icônicos que marcaram esses 60 anos de Skol e os transformamos em visuais que honram sua história.
CCO: Bruno Brux
ECDs: Tiago Abreu e Pedro Araújo
Global Head Of Design: Murilo Melo
Creative Directors: Gabi Marcatto, Charles Faria e Mari Albuquerque
Creative team: Henrique Guimarães, Thiago Ferreira, Luana Silva, Wally Oliveira, Bill Queiroga e Deco Artilheiro
Produtora: Don’t Touch My Soda
Produção de Áudio: Satélite Audio
Ilustração: Black Madre
ECDs: Tiago Abreu e Pedro Araújo
Global Head Of Design: Murilo Melo
Creative Directors: Gabi Marcatto, Charles Faria e Mari Albuquerque
Creative team: Henrique Guimarães, Thiago Ferreira, Luana Silva, Wally Oliveira, Bill Queiroga e Deco Artilheiro
Produtora: Don’t Touch My Soda
Produção de Áudio: Satélite Audio
Ilustração: Black Madre
Tour de Terre
A sustainable and new alternative to getting NFTs.Gut Agency - 2022
Clio Awards 2023
Shortlist - Design Craft / Illustration
Shortlist - Design Craft / Illustration
The One Show 2023
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Andy awards
Shortlist - Idea Craft
Shortlist - Idea Craft
Clube de Criação Brasil
In book - Art Direction
In book - Art Direction
Ideia:
Every NFT transaction has a strong impact on the environment. To give you an idea, one day of these transactions consumes the same energy as Times Square does every day. To present a sustainable solution to this global problem, and open conversations about the north of the NFTs in the world, CompassUOL created the "cryptobike by compass”. An app that uses blockchain technology to turn bike ride data into NFTs. To launch the platform, we also created the Tour de Terre. A challenge that can be cycled around the world. And it works like a competition: every time you reach one of the milestones on the platform, you conquer one of the 4 NFTs that celebrate every part of the environment.
Every NFT transaction has a strong impact on the environment. To give you an idea, one day of these transactions consumes the same energy as Times Square does every day. To present a sustainable solution to this global problem, and open conversations about the north of the NFTs in the world, CompassUOL created the "cryptobike by compass”. An app that uses blockchain technology to turn bike ride data into NFTs. To launch the platform, we also created the Tour de Terre. A challenge that can be cycled around the world. And it works like a competition: every time you reach one of the milestones on the platform, you conquer one of the 4 NFTs that celebrate every part of the environment.
Different from the Tour de France – that inspired us –, on Tour de Terre there are no territory limits. Anyone, anywhere in the world, whether on asphalt, on the bike path or at the most remote points of beaten ground, is invited to exchange polluting means of transport for the bike and pedal for the planet. Ultimately, we connect state-of-the-art technologies to generate NFTs that are excellent rewards for the important gesture of contributing to sustainability.
Design solution:
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
Impact:
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
500
nft’s were
generated18K
registered
bike rides
+460K
km have been
cycled so far80.5 tons
of carbon were
not released into
the environment
ECD: Bruno Brux, Murilo Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Colorado Tarsila
The beer that is the fruit of Brazilian artAfrica - 2022
Just like the Week of Modern Art in 1922, which "awakened" the country to create authentically Brazilian art, Colorado also seeks inspiration by looking within Brazil. Therefore, on the centenary of the Week, we transformed the "Vendedor de Frutas" - an iconic painting by Tarsila do Amaral, which helped revolutionize national art - into a beer that is the result of Brazilian art. Colorado Tarsila: From the oil on the canvas to the glass on the table.
Creative Team: Alexandre Giampaoli, Humberto Cunha, Rafael Kaminart, Raphael Santos, Wally Oliveira.
Heinz S.O.S. Tomatoes
Gut Agency - 2023
A Fortnite map that mirrors the speed of soil degradation in the real world.
Cannes lions 2023
Shortlist - Entertainment Lions For Gaming
Shortlist - Entertainment Lions For Gaming
Clube de Criação Brasil
Silver - Digital / Game
Silver - Digital / Game
Ideia:
Soil degradation is killing tomatoes faster than you think and that compromises the future of ketchup. Help protect millions of them by playing Heinz's Fortnite Island - an island that portrays the rapid rate at which soil health is declining in the real world.Playing in the virtual world will have a positive impact on the real world, with Heinz helping to protect an extra 13.5M m2 of soil (equating to more than 1600 football pitches).
Soil degradation is killing tomatoes faster than you think and that compromises the future of ketchup. Help protect millions of them by playing Heinz's Fortnite Island - an island that portrays the rapid rate at which soil health is declining in the real world.Playing in the virtual world will have a positive impact on the real world, with Heinz helping to protect an extra 13.5M m2 of soil (equating to more than 1600 football pitches).
Case Study
"Heinz is using Fortnite to spread its sustainability message to gamers."
Film teaser:
#1
Fortnite live stream on launch day257MM
earned impression
U$ 14MM
in earned media+ 100MM
Fortnite players impactFilms Launch:
The launching took place in different countries, such as US, UK, Spain, Saudi Arabia, Poland and Canada, but the commotion spread among players worldwide causing a variety of reactions. Some hated our map for being too fast, some loved the challenge, but all of them learned something about how fast soil destruction is happening. And we edited those reactions in social short contents, of course.
The launching took place in different countries, such as US, UK, Spain, Saudi Arabia, Poland and Canada, but the commotion spread among players worldwide causing a variety of reactions. Some hated our map for being too fast, some loved the challenge, but all of them learned something about how fast soil destruction is happening. And we edited those reactions in social short contents, of course.
"A groundbreaking concept"
Fortnite map:
If you did not have the opportunity to play Heinz map, you can check a little bit of it here. We developed an entire island from scratch using Fortnite creative mode. Take a look.
If you did not have the opportunity to play Heinz map, you can check a little bit of it here. We developed an entire island from scratch using Fortnite creative mode. Take a look.
"A battle worth fighting"
During the campaign, Heinz also ran special OOHs around the world. We took the conversation to the streets too to engage more people on the game and also on sustainability.
Couting OOHs
A counter billboard displayed in real time the amount of players that already had join the fight against soil destruction.
A counter billboard displayed in real time the amount of players that already had join the fight against soil destruction.
Thanks OOHs:
On London and Manchester we also directly thanked some of the players for joining us on this important run.
On London and Manchester we also directly thanked some of the players for joining us on this important run.
ECDs: Bruno Brux e Murilo Melo
Creative Directors: Gabi Marcatto e Diego Ferrite
Creatives: Phillipe Santos, Airton Dias e Wallyson de Oliveira
Creative Directors: Gabi Marcatto e Diego Ferrite
Creatives: Phillipe Santos, Airton Dias e Wallyson de Oliveira
0303 Skol
Skol transforms telemarketing call numbers into discount coupons.Gut - 2023
Ideia:
If you are Brazilian, you can check your cell phone. We know that you've already received many telemarketing calls with random numbers. Of couse, they try a many tricks. It’s just as well, since 2022, you can identify telemarketing calls if they start with 0303.
But let's face it, no one can handle this every day anymore. That's why Skol has converted telemarketing call numbers into discount coupons to redeem for Skol products.
If you are Brazilian, you can check your cell phone. We know that you've already received many telemarketing calls with random numbers. Of couse, they try a many tricks. It’s just as well, since 2022, you can identify telemarketing calls if they start with 0303.
But let's face it, no one can handle this every day anymore. That's why Skol has converted telemarketing call numbers into discount coupons to redeem for Skol products.
Film:
CCO: Bruno Brux
ECDs: Murilo Melo e Tiago Abreu
Creative Director: Diego Ferrite, Gabi Marcatto, Julia Mota e Lucas Adam
Creatives: Wally de Oliveira, Luana SIlva, Alpho Ramsay, Gabriel Marcondes e Rafael Kaminart
Social Creatives: Carolina Souza, Clécius Gonzaga
Film: Nuv&m
Audio: Carbono Sound Lab
3D: Vinícius Lavor
ECDs: Murilo Melo e Tiago Abreu
Creative Director: Diego Ferrite, Gabi Marcatto, Julia Mota e Lucas Adam
Creatives: Wally de Oliveira, Luana SIlva, Alpho Ramsay, Gabriel Marcondes e Rafael Kaminart
Social Creatives: Carolina Souza, Clécius Gonzaga
Film: Nuv&m
Audio: Carbono Sound Lab
3D: Vinícius Lavor