A imprudência é uma doença

One of the deadliest diseases in the world is not a disease.
Arpejo - 2018






Ideia:
Among the top 10 causes of death in the world, only one of them is not a disease: Traffic Accidents. We've transformed traffic violations into the names of pathologies to illustrate that recklessness is the worst disease.









Creative Team:
Mateus Gomes, Wally Oliveira



Mark