I'm a color

An introduction to colors from the perspective of blind individuals.

Cannes Young lions 2021
Winner - National Competition 2021 / Design

Although blind individuals don't have the sensory experience of colors, they can, thanks to language, develop rich concepts about them. Instead of showing colors, let's describe how they are. An invitation for people to put themselves in the shoes of someone who has never seen colors and needs descriptions to imagine them.

Creative Team:
Carol Pillat, Wally Oliveira