Although blind individuals don't have the sensory experience of color, they can, thanks to language, develop rich concepts of it. Instead of showing colors, let’s describe them — an invitation for people to put themselves in the shoes of someone who has never seen color and must imagine it through words.

---

Cannes Young lions 2021
Winner - National Competition 2021 / Design

---

Creative Team: Carol Pillat, Wally Oliveira