The Skol Odyssey

60 Years of a Round Odyssey
Gut Agency - 2024








Idea:
Skol has been making Brazilians happy for the last 60 years. Throughout all these years, many people have lived crazy and fun stories with the brand. It's as if we could divide history into two periods: before and after Skol. Since then, wherever there is a Skol, everything becomes more fun and epic.

The film's beginning references the classic opening of the movie 2001: A Space Odyssey, along with the first chords of "Also Sprach Zarathustra" by Strauss. A fun reinterpretation of one of the most iconic scenes in pop culture to celebrate everything that Brazilians have experienced with Skol.






CCO: Bruno Brux
ECDs: Tiago Abreu e Pedro Araújo
Global Head Of Design: Murilo Melo

Creative Directors: Gabi Marcatto, Charles Faria e Mari Albuquerque
Creative team: Henrique Guimarães, Thiago Ferreira, Luana Silva, Wally Oliveira, Bill Queiroga e Deco Artilheiro

Produtora: Don’t Touch My Soda
Produção de Áudio: Satélite Audio
Ilustração: Black Madre






Mark