Tour de Terre
A sustainable and new alternative to getting NFTs.Gut Agency - 2022
Clio Awards 2023
Shortlist - Design Craft / Illustration
Shortlist - Design Craft / Illustration
The One Show 2023
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Andy awards
Shortlist - Idea Craft
Shortlist - Idea Craft
Clube de Criação Brasil
In book - Art Direction
In book - Art Direction
Ideia:
NFTs, the hottest subject of 2022, have a big effect on Earth's Climate: one simple transaction consumes as much energy as a US household in 9 days. So we created a sustainable alternative to this problem: Tour de Terre by Cryptobike. A platform that uses blockchain technology to transform pedaling data into NFTs. This means that we use the NFT's to reduce the carbon effects caused by the NFT's.
NFTs, the hottest subject of 2022, have a big effect on Earth's Climate: one simple transaction consumes as much energy as a US household in 9 days. So we created a sustainable alternative to this problem: Tour de Terre by Cryptobike. A platform that uses blockchain technology to transform pedaling data into NFTs. This means that we use the NFT's to reduce the carbon effects caused by the NFT's.
Design solution:
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
Impact:
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
500
nft’s were
generated18K
registered
bike rides
+460K
km have been
cycled so far80.5 tons
of carbon were
not released into
the environment
ECD: Bruno Brux, Murilo Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo