Tour de Terre
A sustainable and new alternative to getting NFTs.Gut Agency - 2022
Clio Awards 2023
Shortlist - Design Craft / Illustration
Shortlist - Design Craft / Illustration
The One Show 2023
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Shortlist - Interactive & Mobile Craft
Shortlist - Design
Andy awards
Shortlist - Idea Craft
Shortlist - Idea Craft
Clube de Criação Brasil
In book - Art Direction
In book - Art Direction
Ideia:
Every NFT transaction has a strong impact on the environment. To give you an idea, one day of these transactions consumes the same energy as Times Square does every day. To present a sustainable solution to this global problem, and open conversations about the north of the NFTs in the world, CompassUOL created the "cryptobike by compass”. An app that uses blockchain technology to turn bike ride data into NFTs. To launch the platform, we also created the Tour de Terre. A challenge that can be cycled around the world. And it works like a competition: every time you reach one of the milestones on the platform, you conquer one of the 4 NFTs that celebrate every part of the environment.
Every NFT transaction has a strong impact on the environment. To give you an idea, one day of these transactions consumes the same energy as Times Square does every day. To present a sustainable solution to this global problem, and open conversations about the north of the NFTs in the world, CompassUOL created the "cryptobike by compass”. An app that uses blockchain technology to turn bike ride data into NFTs. To launch the platform, we also created the Tour de Terre. A challenge that can be cycled around the world. And it works like a competition: every time you reach one of the milestones on the platform, you conquer one of the 4 NFTs that celebrate every part of the environment.
Different from the Tour de France – that inspired us –, on Tour de Terre there are no territory limits. Anyone, anywhere in the world, whether on asphalt, on the bike path or at the most remote points of beaten ground, is invited to exchange polluting means of transport for the bike and pedal for the planet. Ultimately, we connect state-of-the-art technologies to generate NFTs that are excellent rewards for the important gesture of contributing to sustainability.
Design solution:
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
We use the most sustainable transport in the world as the central icon of our visual work: the bicycle. In it, elements of nature that suffer from global warming: Rocks, glaciers, flowers and corals.
Impact:
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
Since this was a campaign with an awareness goal, the best response we had from our target was the consumption of the campaign content. The campaign has been seen by more than 3.5million people, adding more than 5 million views, and 150 thousand clicks. The general view through rate was 25% above brand average and 5% bigger than sector benchmark.
500
nft’s were
generated18K
registered
bike rides
+460K
km have been
cycled so far80.5 tons
of carbon were
not released into
the environment
ECD: Bruno Brux, Murilo Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo
Creative Directors: Rainor Marinho, Murilo Santos, Juliana Utsch, Sofia Calvit
Creatives: Rafael Kaminart, Wally Oliveira
Social Creative: Carol Ribeiro
Film: Mol
Audio: Carbono Sound Lab
3D: Yellow Melo