Art Director
- Skol 60 years
- Tour de Terre
- Colorado Tarsila
- SOS Tomatoes
- Reroute
- NBA 5G
- The Skol Odyssey
- Retroinfluencers
- 0303 skol
About
We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.
Shortlist - Brand Experience & Activation
ECDs: Bruno Brux e Murilo Melo | Creative Directors: Gabi Marcatto, Diego Ferrite, Rainor Marinho e Murilo Santos | Creatives: Rafael Kaminart, Wallyson de Oliveira, Paulo Damasceno e Tom Vouga